Consumers will enjoy carbonated soft drinks at lower prices as players slash prices to appeal to customers and guard their market share.Century Bottling Company, the manufacturer of Coca Cola products, is the latest with the offer of its 350ml plastic bottled sodas at the same price with Riham’s 320 ml bottles.The fierce competition in the industry set in early this year, following the entrance of three new players, including Riham, Azam and Fizzy soda brands, a scenario that has seen the former duopoly Century Bottling Company and Crown Beverages, the manufacturer of Pepsi Cola, shade off a considerable market share. Read more